VCH Research Institute recognized with International Gold Quill Awards
Vancouver Coastal Health Research Institute (VCHRI) has won two international Gold Quill awards from the International Association of Business Communicators (IABC). The awards recognize VCHRI’s successful health research awareness campaign that promotes study participation opportunities in Vancouver and connects potential participants to research teams at VCH.
The VCHRI communications team was recognized for the campaign’s internal communications strategy as well as its marketing, advertising and brand communication. This is the third award for the campaign and communications team, which won an IABC Canada Silver Leaf Award of Excellence last fall.
Health research changes lives
The health research awareness campaign was launched in 2016 to raise the profile of health research in BC and to support research innovation and excellence. The online research directory and the patient newsletter In It Together received an overwhelmingly positive response from our research community and members of the public, reaching over 369,000 people.
“We are proud to create awareness about a topic that has a significant impact on people’s lives and, in tandem, raise the profile of the health care profession,” says Vivian Sum, senior communications manager at VCHRI. “I would like to thank IABC for recognizing our work, and acknowledge the incredible team at VCHRI, as well as our researchers and staff, whose support and involvement form the backbone of this campaign.”