Well, 2012 was another record year for VCH News. The statistics show that you read about 32% more stories in 2012 than in 2011, continuing the upward trend from 2010. The increased activity shows in the 2012 reader survey results.
Survey says!
Thanks to the 637 of you who completed the 2012 reader survey. You told us that you read more editions of VCH News in 2012 (+5%) and that you clicked the headlines more often to read the full stories (+6%). More of you said you submitted articles in 2012 (+3%), and more of you said you read the news from your VCH webmail or mobile device (+4%). You rated your interest in updates, announcements, staff recognition and events about the same as last year. Your interest in articles by VCH experts, employee profiles, contests, discounts and fun stuff increased slightly.
What changed?
VCH News was re-invented in 2012, making it accessible from anywhere on the Internet and mobile friendly. A commenting feature was added for the Spotlight stories, along with online submission forms for both news and events.
What was popular?
Here are the top five most-read stories of 2012:
- Surgical team gives hope and a future to Tanzanian boy (see update on this story)
- Provincial burn treatment guidelines developed by local team
- VCH staff get into the Halloween spirit
- Congratulations to the newest People First award recipients
- New influenza control policy for staff
You like people! The Profiles page is the top visited VCH News page. Surprisingly (or not?) one of the most popular people is not a person! Check out the top three most viewed profiles from 2012:
What’s next?
More changes are planned for VCH News as part of ongoing improvement. Using your feedback, we will continue to make the content and the newsletter itself better. Thanks for making VCH News a success. Keep submitting your news and events and have a great 2013!
Survey draw prize winners
Congratulations to Wendy Bufton, Rachel Lo, Bev Mansell, Wendy Ulriksen, Tracey Bryson and Christy Ellis whose names were drawn for the Starbucks gift cards. If you didn’t get a chance to respond to the survey, but you have comments or suggestions, email news@vch.ca anytime.
